
纯净底妆美而自知
Clean Base Makeup Beauty we already know
灵感源自ITRUE IN的英文衍生组合 意为“真我不可复制的纯净美”
将纯净美妆作为品牌准则,聆听肌肤真实诉求
Inspired by the English derivation Of I TRUE IN.
It means“the clean beauty to show real me that be duplicated”
The brand’s philosophy is “Clean Beauty” ,and we listen to your skin’s true needs
在“成分安心”与”更懂我的美感”中 实现更健康、高质感、高契合的理想妆容
让美,可以随心所欲
We try to realize the ideal makeup that is healthier with higher-quality and better-fitting
Taking responsibility for environmental sustainability
追求原生清透妆感
Pursuit of natural and sheer finishes




Write the script of “Be Yourself” with light base makeup
The natural and radiant complexion on my skin
makes me feel free
only the comfortable and true self exists
Unplug the out-of-focus lens, wipe away the foggy light
let’s secret brown and meet the foundation for ourselves

“纯净美妆先行者
亚洲新锐底妆品牌”。
The pioneer of clean beauty makeup
Asia’s the newest primer brand

纯净底妆美而自知
The pioneer of clean beauty makeup
Asia’s the newest primer brand